CASE STUDIES
The work below shows the range of strategic marketing challenges I help clients solve - from positioning and campaign strategy to building analytics capabilities that drive commercial decisions. Some are current projects where I am working as fractional CMO. Others are career highlights that demonstrate the scale and impact of work I have delivered in senior roles.
Fabric Private Office: Wealth Beyond the Exit Campaign
The Challenge: Fabric Business Solutions and Fabric Private Office needed a differentiated positioning for their 2026 marketing strategy. As a relatively young firm competing in an established space, they needed to own a specific narrative that would resonate with their target audience of entrepreneurs and business owners, via their national marketplace.
The Approach: Rather than competing on heritage or scale, we developed practical campaign themes - positioning Fabric as the firm that understands the complexity entrepreneurs face when transitioning from building a business to managing the wealth it creates. The campaign is structured around quarterly themes covering inheritance tax planning, wealth structuring, investment strategy and succession planning.
Status: Campaign strategy in development and execution planned in 2026
Atomise: Strategic Positioning for Growth
The Challenge: Atomise, a tech consultancy founded in 2022, had strong client relationships and delivery capability but lacked clear market positioning.
The Approach: Through stakeholder interviews and market analysis, we developed the Fixers narrative - positioning Atomise as the team that solves the complex technical problems that slow down ambitious businesses.
Status: Positioning framework, and development of go-to-market strategy planned in 2026.
Connor Broadley: Market Positioning and Growth
The Challenge: Connor Broadley has built a high-quality, referral-led business, but growth remains largely unsystematic. Marketing activity lacks clear measurement, founder visibility is underutilised, and the B2B partnership channel, despite strong potential, is not yet structured or scaled.
The Approach: We are reorganising growth around business development outcomes, introducing a clear measurement framework, activating founder visibility, and building a structured B2B partnership model. The focus is on systematising what already works, aligning marketing activity to ROI, and creating a repeatable engine for client acquisition.
Status: 10-week project in delivery. Audit, strategy, and early B2B activation underway, with measurement infrastructure and a 12-month roadmap being established.
My impact
“Having worked with Emma for several years, I can attest to the fact that she is a very knowledgeable, enthusiastic professional and would be an asset to any team. I greatly valued Emma's willingness to understand a business goal and work backwards through the relevant process to achieve a strong commercial outcome. She is always someone whose judgement I could trust implicitly.”
Louis Coke, Director of Private Clients, Charles Stanley
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Whether you are looking for strategic marketing leadership, help with positioning and differentiation, or building the commercial analytics that connect marketing to business outcomes, I would welcome a conversation about how I might help.
